From big groups, SME's, startups, business schools accross many different industries
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Implemented an employee-advocacy program for the Executive-Committee and the 1600+ employees of Microsoft France. Individual and collective training sessions on the personal-branding of the participants, their social-media postings and social-selling actions with Sales Navigator.
#2019 #2020 #TECH #SOCIALSELLING #EMPLOYEEADVOCACY #MARKETING #SALES
Responsible for a Master 2 class during one semester (30 hours program). Creation of a course around personal branding (profesionnal branding, public speaking, sales and marketing development on social networks)
#2021 #HIGHEREDUCATION #EREPUTATION #PERSONALBRANDING #STUDENTS
Weekly strategic guidance of the leadership team (World CEO and 5 directors) in the redaction (co-creating or ghostwriting) of their social-media postings on LinkedIn (posts and articles). Written audits suggesting profile-reviews and optimization for 30+ english/french speaking managers.
#2019 #2020 #2021 #TECH #COPYWRITING #SOCIALMEDIAPOSTINGS #EXECUTIVES
Training of the leadership team (10 members) on their professionnal branding strategy on social networks. 1 written audit followed by 2 visio sessions.
#2021 #TECH #PERSONALBRANDING #EXECUTIVES
Program management of an employee advocacy program for 200 international ambassadors. Coordination of impacted business units (Marketing, Communication, HR, Sales). Training of the Directors and employees once the program is launched. Opening of the pilot to 1000+ ambassadors.
#2020 #2021 #FOOD #EMPLOYEEADVOCACY #SOCIALMEDIAPOSTINGS
Training for the 10+ members of the Executive Committee on personal branding and social-media postings (LinkedIn and Twitter). Written audit about their social presence on LinkedIn and Twitter. Follow-up session on Microsoft Teams to settle on the best practices.
#2021 #REALESTATE #PERSONALBRANDING #EXECUTIVE
Webinar session with the whole marketing team (10 participants) on the company page strategy. Best practices on personal branding and social-media postings of the employees to support the main communication strategy.
#2020 #STARTUP #WEBINAR #COMPANYPAGE #PERSONALBRANDING #MARKETING
Set-up of an international pilot-program for 20 managers over 6-months (China, France, Germany, Netherlands, United-Kingdom). Monthly practical training sessions on the personal branding of the participants and their social-media postings. Skill improvement of the team on social selling techniques and tools with the LinkedIn Sales Navigator solution.
#2020 #2021 #HEALTH #SOCIALSELLING #SALESNAVIGATOR #PROSPECTION #PERSONALBRANDING
Provided 2 workshops on personal-branding and social-media postings strategy for 10 brand directors of the Sodexo Group (Eiffel Tower Restaurant, Paris Yachts, Lido de Paris etc.)
#2020 #EVENTS #PERSONALBRANDING #EXECUTIVES
Coached a sales team of 10 people on social selling using LinkedIn Sales Navigator. Worked on the development of their personal branding.
Individual session for the CEO on personal branding and social selling.
#2019 #INSURANCE #SOCIALSELLING #SALESNAVIGATOR #PERSONALBRANDING #SALESTEAM
individual training of the LIDO Director on personal branding. Ghostwriting of her LinkedIn posts.
#2020 #EVENTS #COPYWRITING #PERSONALBRANDING #EXECUTIVES
Webinar session on the importance of employee advocacy. Best practices sharing on the Microsoft experience to scale an ambassador program for a massive amount of employees.
#2020 #ENERGY #EMPLOYEEADVOCACY #EXECUTIVES
individual training of the CEO on personal branding. Creation of the LinkedIn company page. Recommendations on the editorial line strategy.
#2021 #LOGISTICS #PERSONALBRANDING #COMPANYPAGE #EXECUTIVES
Launching of an ambassador program of 200 international employees. Collective kick-off trainings on personal branding, social media postings and employee advocacy. Alignment with the marketing and communication departement for their corporate communication (LinkedIn Company Page)
#2021 #CYBERSECURITY #EMPLOYEEADVOCACY #PERSONALBRANDING #COMPANYPAGE
Speaker for the Food e-Show, the international food trade show (3000 participants). Joined a round table to deliver insights on social selling use cases and strategies in the food industry.
#2021 #FOOD #SOCIALSELLING #SPEAKER
Responsible for a MBA class (Master 1) during one semester (14 hours program). Creation of a course around social selling (professional branding, employability tactics, social media postings, sales and marketing development on social networks).
#2021 #HIGHEREDUCATION #SOCIALSELLING #PERSONALBRANDING #STUDENTS
Responsible for 2 Bachelor classes during one semester (40+ students, 40 hours). Creation of a course around social listening, e-reputation, personal branding and social selling on professional networks.
#2021 #HIGHEREDUCATION #EREPUTATION #SOCIALLISTENING #PERSONALBRANDING
